Privacy and Security Policy

Effective Date: March 3, 2026
Last Updated: March 3, 2026

This Privacy and Security Policy (“Policy”) describes how Sorensen Roofing & Restoration (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website https://sorensenclaims.com (the “Site”), interact with our services, or communicate with us.

This Policy is designed to comply with applicable U.S. state privacy laws, including the Colorado Privacy Act (CPA), effective July 1, 2023, and the Wyoming Consumer Privacy Act (WCPA), effective October 1, 2024. If you are a resident of Colorado or Wyoming, additional rights and disclosures apply to you and are clearly identified throughout this document.

Scope and Applicability
Key Definitions
Information We Collect
How We Collect Information
How We Use Your Information (Including Marketing)
We Do Not Sell Your Personal Information
Disclosure to Third Parties
Cookies and Tracking Technologies
Targeted Advertising and Profiling
Your Privacy Rights
How to Opt Out
Appeal Process for Denied Requests
Data Security
Data Retention
Children’s Privacy
Third-Party Links
Changes to This Policy
Contact Us / Submit a Privacy Request

1. Scope and Applicability

This Policy applies to all personal information we collect from individuals who:

Visit or interact with our website at https://sorensenclaims.com;
Submit forms, request estimates, subscribe to our communications, or contact us through the Site;
Purchase roofing, restoration, or related services from us;
Correspond with us by email, phone, or other means; or
Otherwise provide personal information to us in connection with our business.

Even where state law thresholds may not be formally met, we extend these rights to all Colorado and Wyoming residents as a matter of good faith and best practice.

2. Key Definitions

Personal Data / Personal Information — Any information that is linked or reasonably linkable to an identified or identifiable individual.

Controller — Sorensen Roofing & Restoration, which determines the purposes and means of processing your personal data.

Processor — A person or entity that processes personal data on behalf of the Controller.

Processing — Any operation performed on personal data, including collection, use, storage, disclosure, analysis, deletion, or modification.

Sale of Personal Data — The exchange of personal data for monetary or other valuable consideration. We do not sell your personal data.

Targeted Advertising — Displaying advertisements based on personal data obtained from your activities across non-affiliated websites or services to predict preferences or interests.

Profiling — Any form of automated processing of personal data to evaluate, analyze, or predict aspects concerning a consumer’s preferences, interests, behavior, location, or similar factors.

Sensitive Data — Includes racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, citizenship or immigration status, genetic or biometric data, precise geolocation, and personal data of known children.

Consumer — A Colorado or Wyoming resident acting in an individual or household context.

3. Information We Collect

3.1 Information You Provide Directly

Identity Information: First name, last name, or similar identifiers provided when requesting an estimate, contacting us, or using our services.
Contact Information: Email address, mailing address, telephone number, and property address.
Property Information: Details about your property (roof type, damage description, insurance claim information) as relevant to service requests.
Communications Content: Messages, inquiry details, feedback, or other communications you send to us.
Marketing Preferences: Your preferences for receiving marketing and promotional communications from us.

3.2 Information Collected Automatically

Device and Browser Information: IP address, browser type, operating system, and device type.
Usage and Browsing Behavior: Pages visited, links clicked, time on pages, referring URLs, and other clickstream data.
Log Data: Server logs recording access requests, dates/times, and error data.
Cookie and Tracking Data: Data collected through cookies, pixel tags, and web beacons (see Section 8).
Approximate Location Data: General geographic location inferred from your IP address (city/region level only — no precise GPS data is collected).

3.3 Information from Third Parties

Analytics Providers: Aggregated data about how users interact with our Site.
Advertising Partners: Information to measure ad effectiveness and display relevant ads.
Social Media Platforms: Basic profile information if you interact with our social content.

3.4 Sensitive Data

We do not intentionally collect sensitive data as defined under the CPA and WCPA. If we ever begin collecting sensitive data in the future, we will obtain your express consent as required by law.

4. How We Collect Information

Direct interactions: Estimate request forms, contact forms, and other submissions on our Site.
Automated technologies: Cookies, web beacons, pixels, and server logs that activate when you use our Site.
Third-party integrations: Analytics tools, advertising platforms, and social media plugins embedded in our Site.
Email and phone communications: When you respond to our outreach or contact us directly.

5. How We Use Your Information (Including Marketing)

5.1 Service Delivery and Operations

To provide roofing, restoration, and related services you request.
To prepare and deliver estimates for your property.
To respond to inquiries and support requests.
To send administrative communications such as appointment confirmations and service updates.

5.2 Marketing and Promotional Communications

We use your personal information for marketing purposes. Specifically, we may:

Send you promotional emails, newsletters, special offers, or other marketing communications about our roofing and restoration services — only where you have provided consent or where permitted by applicable law.
Personalize the content and offers we display to you based on your browsing behavior and service history.
Use your contact information to follow up after an inquiry or service to share relevant offerings.
Conduct email marketing campaigns, including tracking open rates and click behavior to evaluate campaign effectiveness.

Your right to opt out of marketing communications is described in Section 11. You may withdraw consent or opt out at any time without affecting your ability to receive non-marketing service communications.

5.3 Analytics and Site Improvement

To analyze how users interact with our Site and improve functionality.
To understand traffic patterns and performance metrics.
To debug technical issues and maintain Site security.

5.4 Targeted Advertising

To display interest-based advertisements based on your browsing activity on our Site and, where applicable, across other sites via our advertising partners. (See Sections 9 and 11 for your opt-out rights.)

5.5 Legal and Compliance

To comply with applicable laws, regulations, and legal processes.
To enforce our service agreements and other legal obligations.
To protect the rights, safety, and property of Sorensen Roofing & Restoration, our clients, and the public.
To detect, investigate, and prevent fraud, abuse, and other harmful activity.

6. We Do Not Sell Your Personal Information

Sorensen Roofing & Restoration does not sell, rent, trade, or otherwise transfer your personal information to third parties in exchange for monetary compensation or any other valuable consideration.

This commitment applies regardless of your state of residence. Under both the Colorado Privacy Act and the Wyoming Consumer Privacy Act, the “sale” of personal data includes exchanges for non-monetary valuable consideration — we confirm we do not engage in such exchanges.

We share information with service providers who act strictly on our instructions and are contractually bound to use your data only for the purposes we direct.

If our practices ever change, we will update this Policy, provide you advance notice, and offer a clear opt-out opportunity before any such change takes effect.

7. Disclosure of Your Information to Third Parties

7.1 Service Providers and Processors

Website hosting and infrastructure providers
Email marketing and communication platforms
Analytics and data analysis tools
Advertising and marketing platforms
IT support and cybersecurity providers

These providers may only use your data to perform services on our behalf under our documented instructions.

7.2 Legal and Regulatory Authorities

When required by law, court order, or legal process, or when necessary to protect rights, enforce agreements, or respond to safety emergencies.

7.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the successor entity. We will notify you before your data is subject to a materially different privacy policy.

7.4 With Your Consent

We may share your information for other purposes when we have obtained your explicit consent.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember preferences, authenticate users, and gather analytical data.

8.2 Types of Cookies We Use

Cookie Type	Purpose	Can Be Disabled?
Strictly Necessary	Essential for the Site to function (session management, form submissions)	No — required for core functionality
Performance / Analytics	Collect anonymous data to help us improve the Site	Yes — via cookie settings
Functionality	Remember your preferences (language, region)	Yes — via cookie settings
Targeting / Advertising	Track browsing to deliver personalized ads and measure ad effectiveness	Yes — via cookie settings or opt-out

8.3 Managing Cookies

Cookie consent banner: When you first visit our Site, you may accept or reject non-essential cookies.
Browser settings: Most browsers allow you to block or delete cookies.
Opt-out tools: Visit optout.aboutads.info or optout.networkadvertising.org.

9. Targeted Advertising and Profiling

9.1 Targeted Advertising

We may use information about your online behavior to display advertisements tailored to your interests. Under the CPA and WCPA, you have the right to opt out. See Section 11.

9.2 Profiling

We may analyze browsing and service history to recommend relevant offerings. We do not use profiling to make automated decisions that produce legal or similarly significant effects without human review. You have the right to opt out. See Section 11.

10. Your Privacy Rights

10A. Colorado Residents — Colorado Privacy Act (CPA)

C.R.S. § 6-1-1301 et seq., effective July 1, 2023

Right to Know / Access — Confirm whether we process your personal data and access that data.
Right to Correction — Correct inaccurate personal data we hold about you.
Right to Deletion — Request deletion of personal data you provided or that we collected, subject to certain exceptions.
Right to Data Portability — Obtain a copy of your personal data in a portable, readily usable format.
Right to Opt Out of Targeted Advertising — Opt out of processing your data for targeted advertising.
Right to Opt Out of Sale — Opt out of the sale of your personal data. (We do not sell data — see Section 6.)
Right to Opt Out of Profiling — Opt out of profiling in furtherance of decisions with legal or similarly significant effects.
Right to Non-Discrimination — We will not discriminate against you for exercising any CPA rights.

Response Timeline: We will respond to your authenticated request within 45 days, with a possible 45-day extension (90 days total) upon notice.

10B. Wyoming Residents — Wyoming Consumer Privacy Act (WCPA)

Wyo. Stat. § 40-34-101 et seq., effective October 1, 2024

Right to Confirm and Access — Confirm whether we process your personal data and access that data.
Right to Correction — Correct inaccuracies in your personal data.
Right to Deletion — Delete personal data provided by or obtained about you, subject to exceptions.
Right to Data Portability — Obtain a copy of your data in a portable, readily usable format.
Right to Opt Out of Targeted Advertising — Opt out of processing your data for targeted advertising.
Right to Opt Out of Sale — Opt out of the sale of your personal data. (We do not sell data — see Section 6.)
Right to Opt Out of Profiling — Opt out of profiling in furtherance of solely automated decisions with legal or similarly significant effects.
Right to Non-Discrimination — We will not discriminate against you for exercising any WCPA rights.

Response Timeline: We will respond within 45 days, with a possible 45-day extension upon notice.

11. How to Opt Out

You have the right to opt out of the following at any time, with no penalty or reduction in service quality:

11.1 Opt Out of Marketing Emails

Click the “Unsubscribe” link in any marketing email from us; or
Email [email protected] with subject line: “Opt Out of Marketing”

We will process your request within 10 business days. This does not affect transactional or service-related communications.

11.2 Opt Out of Targeted Advertising

Email [email protected] with subject line: “Opt Out of Targeted Advertising”; or
Enable the Global Privacy Control (GPC) signal in your browser, which we recognize as a valid opt-out request under the CPA and WCPA.

11.3 Opt Out of Profiling

Email [email protected] with subject line: “Opt Out of Profiling”

11.4 Global Privacy Control (GPC)

We recognize the GPC browser signal as a valid opt-out mechanism under the CPA (C.R.S. § 6-1-1306(1)(a)(III)) and WCPA. GPC signals apply on a per-browser, per-device basis.

11.5 Advertising Opt-Out Tools

12. Appeal Process for Denied Privacy Requests

12.1 When You Can Appeal

We deny your request to access, correct, delete, or port your data
We deny your opt-out request
We fail to respond within required timeframes

12.2 How to Submit an Appeal

Within 30 days of receiving our denial notice, send an email to [email protected] with the subject line: “Privacy Request Appeal — [Your Name]”

Include: your full name and contact information, the date of your original request, the type of request submitted, the reason you believe the denial was incorrect, and any supporting information.

12.3 Our Response

We will respond in writing within 45 days, as required by the CPA (C.R.S. § 6-1-1306(3)) and WCPA. If we uphold the denial, we will provide information on how to contact the applicable state attorney general.

12.4 Escalation to State Authorities

Colorado Residents:
Colorado Attorney General’s Office — Consumer Protection Section
coag.gov/office-sections/consumer-protection/ | 1-800-222-4444

Wyoming Residents:
Wyoming Attorney General’s Office — Consumer Protection Unit
ago.wyo.gov/divisions/consumer-protection | (307) 777-6397

13. Data Security

We implement reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.

Encryption: SSL/TLS encryption (HTTPS) for all data transmitted through our Site
Access Controls: Data access restricted to personnel with a legitimate need, bound by confidentiality obligations
Secure Hosting: Infrastructure with firewalls, intrusion detection, and regular security patching
Data Minimization: We collect only what is necessary for the purposes stated in this Policy
Vendor Oversight: Third-party processors are required to implement appropriate security measures

In the event of a data breach posing a risk to your rights or freedoms, we will notify you and relevant authorities as required by applicable law. If you suspect unauthorized access, contact us immediately at [email protected].

14. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, we securely delete, destroy, or anonymize it.

15. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us without parental consent, please contact us at [email protected] and we will promptly investigate and delete it if confirmed.

16. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices, and this Policy does not apply to them. We encourage you to review the privacy policies of any third-party sites you visit.

17. Changes to This Policy

We may update this Policy from time to time. When material changes occur, we will:

Update the “Last Updated” date at the top of this Policy
Post the revised Policy on this page
Notify you through a prominent announcement on our Site or via email

Your continued use of our Site after the updated effective date constitutes acknowledgment of the updated terms.

18. Contact Us / Submit a Privacy Request

Sorensen Roofing & Restoration
Attention: Privacy Officer
4681 West 20th Street, Suite 202C
Greeley, CO 80634

Email: [email protected]
Phone: (970) 400-7663
Website: https://sorensenclaims.com

How to Submit a Privacy Rights Request

Email [email protected] with subject line: “Privacy Rights Request — [Type of Request]”
Call us at (970) 400-7663 and request to speak with our Privacy Officer.

To protect your privacy, we will verify your identity before processing your request. No fee will be charged for submitting a request.

This Privacy and Security Policy is effective as of March 3, 2026 and supersedes all prior versions of our privacy policy.

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